By Kristyn Brady, TRCP
New products aren’t the only focus at the landmark firearms industry trade show in Las Vegas
Our staff was on the ground in Las Vegas, Nevada, this week for the Shooting, Hunting and Outdoor Trade (SHOT) Show—the largest firearms industry conference of its kind—and I am pleased to report that the spirit of conservation is alive and well at SHOT.
Image courtesy of Jenni Henry.
If you were to stand in the main thoroughfare of the Sands Expo Center—where 62,000 industry professionals, including buyers, marketers, and media, are streaming through the doors to a showroom bursting at the seams with 1,600 exhibitors launching innovative new products—you might only see commerce. And it’s true that, at SHOT, the economic impact of the shooting sports hits you, well, right between the eyes.
But over the last three days, our conversations on the floor, in events, and with colleagues new and old have been about a much bigger picture: collaboration, a sense of responsibility, and an openness to change that will undoubtedly come. Brands want to showcase their commitments to tradition and ethics, including conservation. They want to serve the underserved. They want to examine what’s working (and not working) in the marketplace and in our sports.